According to PR Newswire, the digital marketing industry is currently worth $460 billion. It’s a service that was coming into its own before 2020 but boomed during store closures and increased online activity.
Nowadays, most shoppers begin their search for goods and services on the internet. So, if you want to reach them, you need to make sure they discover your business in this realm.
Digital marketing is the only way to make this happen.
These are the different types of digital marketing and how they could help you grow your business.
Content marketing is online material that doesn’t directly promote your business. It centers on providing information for potential customers.
This type of marketing provides content that relates to your business and has relevance for your target market. It helps attract people to your website by providing answers to common search queries.
It also educates them about your product, brand, and services and helps create brand recognition.
Ideally, your content marketing strategy should comprise a range of digital platforms. These may include social media, videos, and blogs.
Search Engine Optimization (SEO)
Search engine optimization means making your website and content easily discoverable by search engines. It’s closely related to content marketing.
At first, SEO was a relatively simple concept to master, involving the use of keywords to help garner favor with Google and other search engines. Nowadays, it’s become a lot more complex thanks to Google’s increasingly complex algorithms.
The search engine looks at numerous factors when deciding whether to present your page to an online searcher. These include:
- Relevant, high-quality content
- Keyword placement
- Quality and load speed of images
- Quantity of relevant content
- Page load speed
- Website architecture
- Website security
- High authority backlinks
There are three main types of SEO, namely:
- On-page SEO e.g. web page content
- Off-page SEO, i.e. things that draw traffic to your web page like backlinks
- Technical SEO, which includes measures to optimize website performance
These three cover all the ranking factors mentioned above, and you’ll need to keep refining them to push your page up the search engine rankings.
Due to the complexities and scope of work involved in modern-day SEO marketing, most business owners hire a specialist to help them with these aspects.
Social Media Marketing (SMM)
Social media is so prevalent in today’s society that it only makes sense to engage with potential customers on these platforms. One golden rule of this type of marketing is to choose the type of social media that most appeals to your target customers.
Different age groups prefer different social media platforms.
The biggest benefit of social media marketing is the ability to communicate directly with your customers. You can also get feedback from them almost instantly.
For instance, likes and shares can indicate that your latest post was well received, while stony silence shows the opposite.
Social media channels are volatile, so it’s important to monitor your pages constantly. You can achieve massive reach via social media, especially if you opt for paid social media advertising.
Apart from social media, you can also pay for advertisements on search engines like Google and Bing. Paid content always appears at the top of the search pages or in the social media feeds of target audience members.
There are two main types of paid ads, namely:
When you use this type of advertising, you set up an advertising budget. Then, you pay a certain amount to have your content presented when internet users type a certain keyword. If they click on your content, money comes out of your budget.
You can engage with PPC services to help you facilitate these ads, or DIY your advertising.
According to this pay-per-click company, effective PPC marketing can increase your sales by 300% annually.
This involves paying an upfront amount to the advertiser which is valid for a certain number of impressions. Once the required number of people have viewed your ad, you’ll need to renew it.
Along with SEO, paid advertising is a type of Search Engine Marketing, where you center your efforts on the search engines. The benefits of SEM are that you have more control over the visibility of your marketing efforts, rather than relying on organic search.
Email marketing is one of the oldest types of digital marketing, and it’s still an effective tool today. You can use it to create highly personalized campaigns for your customers and easily prompt website visits and sales.
It’s a good way to keep your customers informed about new content or products and present them with specialized offers according to their purchase history.
Instant Message Marketing
Instant messaging apps like WhatsApp are becoming increasingly widespread, plus almost all social media platforms have direct message channels.
Your clients can use these channels to obtain quick answers to their queries, which does much to help your customer service levels. Plus, it’s easy to launch and spread marketing campaigns via instant messaging.
An instant messenger strategy ensures you’re available when your customers need you and gives them an easy way to spread information about your latest products or special offers.
Affiliate marketers are content creators that promote your products online and receive a commission from any resulting sales. They’re an excellent way to enhance your digital marketing efforts and spread your messages further.
These content marketing experts create original, relevant content that appeals to a niche market. They can include a product recommendation in this content or simply link to it in their blog post or social media content.
In this way, when you work with an affiliate marketer, you get the added benefit of reaching their target audience and promoting your business to new potential customers.
Be sure to pick affiliate marketers that specialize in your niche.
Digital influencers are similar to affiliate marketers, except they’re well-known, usually with a big social media following.
These content creators also operate within niche markets and usually perform public tests or create reviews on products they’ve tried.
Digital influencers only work with products that fit their style and create curated content centered on your product. Influencers place their audience first, so they may publish any negative findings about your product, too.
Despite the risks, influencers usually have a large, dedicated following that trusts their opinions. So they have the potential to greatly boost your brand image.
Mobile marketing is vital if you want to reach customers effectively nowadays. It places your brand at the fingertips of your customers around the clock.
There are five ways to maximize mobile marketing, namely:
- Designing an app to spread notifications to your audience
- Instant messenger marketing
- Geolocalizing your advertising
- SMS marketing
- Creating engaging mobile content
Video and Audio Marketing
YouTube is the most popular video channel on Earth, with billions of people login in each day. They use this channel for entertainment, information, and especially product reviews.
Video is an excellent way to showcase your products and answer any of your customers’ questions about how things work.
Audio marketing, like podcasts, might lack the dynamics of video, but they’re still a popular form of content. They’re ideal for reaching people on the move, such as joggers or commuters.
By knowing when your customers might listen to these audio recordings, you can tailor your content, so it adds value to these activities.
Virtual Reality Marketing
Virtual reality is a relatively new digital realm. It helps brands create extremely immersive content to draw customers in and showcase their goods and services most realistically.
It transports customers to another reality in a computer-generated world, by taking over their senses thanks to specialized equipment. It’s a complete experience for the participant, and they can interact with your content and manipulate objects, too.
VR marketing is well-received by customers and can help your business stand out. If you want your customers to know your business is modern and forward-thinking, VR is the way to go.
Maximize the Different Types of Digital Marketing
To enjoy the best digital marketing benefits, it’s important to set up a comprehensive strategy utilizing as many platforms as possible.
For instance, SEO and content marketing apply to every digital marketing channel. Likewise, you can share video content on social media and repurpose posts across several platforms, too.
An expert digital marketing firm is your go-to when setting your online efforts in motion and helping you make the most of modern communication channels.
Different types of digital marketing can help you build your brand and get your name out there when growing a business. Browse our blog for more tips to help enhance your offering and attract more clients.