Fashion runways are a place where jaw-dropping looks and outfits are showcased. These shows focus on details, fabrics, and materials. Many runway outfits are so exquisite that they are impossible to wear in real life. In addition, the models wearing these outfits may not be wearing them in the real world.
Styling for runway
Styling for the runway requires a special skill set and extensive knowledge of fashion. The role of an assistant stylist is crucial in assisting the lead stylist and the designer. This position requires a professional attitude and the ability to listen to criticism and give constructive feedback. Assistant stylists must be able to straighten crimped hair in 10 minutes.
Styling for the runway requires a high level of organization, especially when the time is limited. You must be able to stay calm under pressure and coordinate the looks with the designer to create the right look. The process can begin as much as six months in advance or as little as two days before the runway show.
Creating a collection based on the designer’s vision
Creating a collection based on a designer’s vision is very important for a brand. It is a process that allows the brand to get an accurate representation of what its customers want. The team that creates the collection looks at trends in the market and business analysis to create products that appeal to consumers. The goal of any fashion brand is to create amazing products that people will love.
Collections are a great way for a designer and their team to collaborate. They make it easy for designers to organize their Artboards and share them with others. Using Collections can also help designers and other stakeholders focus on their work. Collections allow users to block out other distractions so they can concentrate on their design work.
Making a collection shoppable
The trend of making a collection shoppable on the runway is gaining popularity. For example, the spring summer Burberry runway show was transformed into a fully shoppable video on MyTheresa, allowing viewers to buy items right on the video. VueStudio is one of the most advanced solutions in shoppable video technology.
The brand has partnered with the LiketoKnow.It app to make a collection shoppable on the runway. Users simply sign up for an account, which allows them to view the collection and buy the items they see on the runway. At launch, 13 BCBG pieces will be made available to buy.
When deciding on the minimum pieces needed to make a collection shoppable, designers should think like buyers. Consider what items are necessary and which are surplus. Also consider the aesthetic of each shop. Some shops are more shoppable than others, so designers should experiment with their collections to see what works best. They may discover that something is missing, or that there are too many items in one collection. These experiments should help the designers determine their signature design aesthetic and signature style.