A solid eCommerce marketing calendar will allow you to personalize your marketing campaigns. By focusing on peak times and organizing your campaigns by quarter, you’ll be able to identify which products and promotions are likely to generate the most interest for your audience. You can then adjust your calendar as needed based on your findings from previous campaigns. If you want to get the most out of your calendar, read on to discover how.
Create peaks for your e-commerce marketing calendar
Creating peaks and valleys in your e-commerce marketing calendar is a proven way to increase conversions and brand awareness. For example, Halloween was among the top 5 e-commerce dates prior to COVID. If you can leverage these dates to promote your products, you can maximize revenue and leads. In this article, I’ll explain how to add value to your eCommerce Calendar and integrate influencers to promote your events.
Organize your campaigns by quarters
An eCommerce marketing calendar helps you plan your business year in advance and is essential for planning your marketing efforts. These plans are important for setting goals and building customer relationships, and help you identify key dates and holidays. You can use an eCommerce marketing calendar to create a business’s eBay store or plan your online marketing campaign. Then, you can follow up on these goals and activities throughout the year.
An e-commerce marketing calendar is helpful in tracking sales, quirky holidays, and company announcements. Using one of these calendars will also help you better manage your team’s efforts and keep track of your marketing efforts. It will make your business look more organized and effective. You can share the details of your marketing campaigns with team members and assign them specific tasks. In addition, it will help you set goals for your marketing campaigns and evaluate their success.
An eCommerce marketing calendar plan will also help you determine which strategies and tactics to implement for the next three years. It can help you anticipate seasonal trends and launch successful promotional campaigns. For instance, an analytical platform will allow you to see how a particular thematic sales ad campaign performed in each quarter. You can then compare these results to the results you achieved during each quarter.